Yoga, what is it?

Yoga, with several other techniques, is one of the mind-body approaches. A listing presents the principles that underlie these approaches, and their main potential applications.

Likely effectiveness Contribute to the treatment of asthma. Improve cardiovascular health. Fight against stress and anxiety. Improve sleep quality.Improving the quality of life in relation to cancer. Legend of symbols
Potential effectiveness Improve pulmonary and cardiopulmonary capacity. Contribute to the treatment of depression. Contribute to the treatment of musculoskeletal disorders.
Uncertain efficacy Improve memory and cognition. Contribute to the treatment of addictions. Reduce the frequency of epileptic seizures. Relieve the symptoms of irritable bowel syndrome.

Yoga is relatively new in the western landscape, but there is very well established. You can follow courses in leisure centers and health clinics, both in area and in the cities – courses that cater to children, the elderly, people with stress, to healthy, pregnant women, athletes …

It is that yoga has characteristics that are appropriate for many. The courses generally take place in groups, in a safe, non-competitive environment. Yoga does not require special skills. It facilitates almost instantly mental and muscular relaxation. In the medium term, it develops flexibility and helps treat many musculoskeletal problems. Regular practice seems to help relieve serious health problems and promote better overall health.

A part of a whole

India developed over several millennia, yoga (in a broad sense) is a comprehensive method of personal development and a science of spiritual practice. It includes several dimensions, the most important are the following.

  • Devotion (bhakti yoga)
  • Right action (karma yoga)
  • Knowledge (jnana yoga)
  • Health and concentration by lifestyle and postures (hatha-yoga)

Yoga classes posted on bulletin boards and in newspapers usually concern the latter dimension, hatha yoga. His role in the traditional spiritual path is to discipline the mind and keepthe body in optimal condition so that the person can meditatebetter and longer.

The tools of hatha yoga are breathing exercises (called pranayama practice) and more than 1000postures (called asanas). The latter often carry evocative names – the tree, the plow, bow, cobra, etc. – And their degree of difficulty is progressive. The famous lotus posture (legs crossed) being adopted many meditators comes from yoga.

Postures require movement of stretching, bending and twisting that promote flexibility of the spine, seek the joints, muscles and nerves, and exert an action on all organs and glands. The digestive system is thereby stimulated, and improved blood circulation. In addition, maintaining a posture for some time trains the mind to develop perseverance and concentration, and gives him the benefits of meditation.

As for breathing techniques, they ask, for example, to pay particular attention, inspire slowly or in spurts, alternate nostril, placing language in certain ways, etc. According to ayurveda (traditional Indian medicine), the life of a human being is not measured in days, but in the number of breaths … The ultimate goal of breathing techniques is to develop and control the prana, the ” vital force “.

Yoga says that a healthy body is absolutely essential for mental and spiritual evolution. As the yogis say: “Health is wealth. Mental peace is happiness. Yoga shows the way.

The colors of yoga

Although classical postures are proven and are the same for millennia, hatha-yoga continues to evolve and has taken different forms, especially in the twentieth century. Each of the styles of yogacombines postures, breathing exercises and meditation in a more or less energetic or gentle manner, busy or quiet. Here are the most common in the West.

Anusara. A new form of yoga created in 1997 by John Friend. She quickly popularized and is now present in 70 countries. Its basic philosophy is to celebrate the heart and see the good in every person and every thing.

Ashtanga. Characterized by the synchronization of breathing with rapid sequences of postures increasingly demanding. This significantly elevates metabolism and body temperature. Excellent for endurance. In the US, we designed a particularly dynamic form called Power Yoga.

Full. Designed in the United States in the 1960s, it offers a balanced integration of postures, breathing, meditation and relaxation. (Do not confuse with the spiritual approach of Sri Aurobindo, also called integral yoga.)

Iyengar disciplined and rigorous courses where one insists the alignment members, and especially of the spine. very oriented towards health. No spiritual connotation, but the meditative aspect is present.

Kripalu. A dance of body, mind and energy, with an emphasis on breathing techniques. Particularly favor the cardiovascular, digestive and nervous systems.

Kundalini. Seeks primarily to awaken the kundalini, the original energy healing. The approach works on the meditative consciousness through sequences of postures.

Sivananda or Vedanta. Classes are taught by the Sivananda organization in its own centers. It emphasizes positive thinking, meditation, breathing, relaxation and diet. Spiritual aspect very present.

Sudarshan Kriya. This form of yoga was founded by Sri Sri Ravi Shankar in the early 1980. Today present in over 140 countries, it strongly relies on breathing to rebalance the body and mind.

Viniyoga. It is characterized by the integration of movement with breathing and personalized education that fits each individual.

As for prenatal yoga, these courses geared to the specific needs of pregnant women. The instructor then selects certain exercises (postural and breathing) to help them to overcome difficulties related to pregnancy, the steps facilitate childbirth and encourage the return to the body balance after birth.Instructors can be practiced in one or other of the movements mentioned above.

We should also mention the Tibetan yoga, which is practiced with belts or straps to keep the body in certain postures and particularly conducive to relaxation.

New colors

Yoga loses its increasingly esoteric connotation. Thus, many schools now offer courses in business. After work or at lunch time, business people loosen their ties and workers break their routine. They gather around a teacher for their weekly yoga session. We also saw rise to new forms of yoga such as Bikram 1, which is practiced in a room heated to over 40 ° C Some purists see this as a dilution of the sanctity of the original practice. Others believe it is an interesting entry door to a discipline that can only do good.

For everyone

Although yoga is inscribed at the base, in a spiritual practice hatha yoga is not a religion and can be used by any individual, regardless of his beliefs, such as health and healing tool . In some contexts, such as health clinics, courses are completely devoid of religious references.

Westerners who say that yoga postures are much more difficult than their Orientals, Iyengar teacher always reply: “Is there a British cancer, an Italian and an Indian cancer cancer? The human suffering is the same, whether one is Indian or Western. The diseases are common to all human beings, and yoga is given to cure these diseases.


On the web, the keywords are a crucial concept in the success of any initiative. It is these that not only allow you to appear on the search engines, but also to attract the eyes of personas that you are targeting with your digital marketing initiatives.Unfortunately, you will never be able to target all the keywords related to your offer, so it is important to make wise choices.

In this article, I will present a methodology to choose their keywords and generate pages that are relevant to both your users and search engines.

1. Define the information needs of your personas

As a professional digital marketing, your job is to make sure that your content can be found by your target personas on the web. That is why it is important to start your keyword research process keeping in mind the information needs of your personas.

What type of your primary personas search query will they submit? They will formulate more queries related to their problems, or existing solutions? Try to identify all possible ways to formulate search queries.

2. Make a list of words as complete as possible on the subject

Before doing a keyword choices, you need to ensure that all existing alternatives have been evaluated. Here are some tips to use for an exhaustive list of keywords for a given theme:

Take stock of your organization’s offer

The first step to take to start the search keywords is to think about the offer of your company and how it stands out from the competition.

  • What services and products you offer?
  • What issues these services and products can they be addressed?
  • How would you describe your business to someone who does not know you? Or a child?
  • What differentiates your offering from those of your major competitors?
  • What questions are you asked most frequently?
The more keywords you choose will reflect the value of your organization, the more you will be able to delight visitors who arrive on your pages.


See the best performing pages on search engines

If a page excels on search engines on a given word, there is a very good chance that it contains words that are strongly related to the theme you want. So browse among the top results of Google and add keywords to your list!

Furthermore, Wikipedia is often an interesting source regarding the keywords and synonyms. Also, with sources of information from Wikipedia, you will find more links which you may draw information!

Investigate with your coworkers

Nobody knows your organization as your own team. Have everyone put their hands in the dough and add a few words to the issues that concern them. This is a methodology too little valued by organizations that dare not “disturb” their appointed staff to different types of positions.

Complete with a keyword planning tool

Once the above two points are made, you can then complete the job by adding the suggestions that will be provided by a keyword generator tool like the Keyword Planner Google.

As shown below, by submitting the terms “lead generation” and “inbound marketing” tool Google suggested me several ideas similar keywords:


3. Sort keywords by search volume estimates

Once you have determined the problems of your personas and you have assigned a set of keywords to each issue, you should make sure to rank these search queries according to their search volume estimates.

Capturing presented above screen shows these estimates, carried out with the Google Keyword Planner. Various other tools are used to conduct similar analyzes, such as Wordtracker, Keyword Tool or the Keyword Tool HubSpot.

Obviously, the more keywords searched are those you privilégierez.

Quick reminder about Personas

I would like to digress for a moment to remind you of the importance of understanding the problems of your Personasbefore tackling the classification of keywords according to their search volumes. Many SEO specialists use a variety of tools to provide estimates of very specific keywords without anchor their thinking through your personas. This will ensure that over time, you will probably have pages that generate a lot of organic traffic without generating conversion, and the reason is simple: your pages will not attract the right people to your website!

4. Assess the degree of competition keywords

Once you have filed your keywords by their search volume estimates, you will then assess the level of competition on each one to see if you can you rank in the top results of search engines.

To achieve these estimates, the Google Keyword Planner still here represents a free solution that is functional, but more sophisticated tools also exist, such as the Keyword Difficulty Tool Moz or to SEMrush.

In the screenshot below, you can see the ratio of keywords to HubSpot, who notes, in 100, the difficulty of breaking into a specific term with the “Keyword Difficulty”.


However, without necessarily having to make a thorough analysis of the degree of difficulty of keywords, you can start by simply throwing in incognito searches on Google and see for yourself what are the first results.

  • Are there many results whose title perfectly sticks to the input query?
  • The first results are they from very high authority websites on the web?

If you feel that there is little relevant content for the input request or that there are no big players on the latter, then you will have found a niche to exploit content!

The key: finding the balance between search volume and the degree of competition!

You guessed it, after all these steps have been completed, your biggest challenge will be to find the balance between search volume and degree of competition.

A study by Mediative in 2014 estimated that, on a Google page only with natural results, 76% of clicks are made ​​on the top 4 search results, and only 1% of clicks go to the next page of results. Thus, even if a given keyword is highly sought after by users, you should not choose it if you do not feel able to integrate at least the first page of results.

Often when companies embark on website redesign projects, they will focus on hyper searched keywords and also very competitive, because it is known of their customers terms. While it is important to have this type of content on your web site, you should not rely on these keywords to drive organic traffic because it will be extremely difficult to rank among the best results!

That’s it, you are now equipped to choose the keywords for your content strategy. Try to always focus your search keywords on the issues of your personas and you’ll be on your way to a profitable niche site.